Privacy Policy

Privacy Policy

Last updated: 20 October 2026

This policy explains how JIAHOME ("we", "us", "our") collects, uses, discloses and protects your personal data under Singapore's Personal Data Protection Act 2012 (PDPA). It applies to jiahome.sg and to enquiries you make by form, WhatsApp, phone or email.

1. Personal data we collect

  • Enquiry details you give us: name, email address, mobile number, property type, key collection date, the service you are interested in, and anything you tell us about your home.
  • Project details: floor plans, photos of your home, budget and preferences, if you become a client.
  • Messages you send us by WhatsApp, Telegram, phone or email.
  • Website usage data: pages visited, device and browser type, approximate location and how you arrived at the site. See section 9 (Cookies).

We do not ask for your NRIC number. If an application for your project ever requires it, we will tell you why and collect only what is required.

2. Why we use it

  • To reply to your enquiry and arrange consultations.
  • To provide our design, consultation and project management services, and to communicate about your project.
  • To prepare quotations, invoices and the records we must keep by law.
  • To understand how our website is used and improve it, as described in section 9.
  • To meet legal and regulatory obligations.

We do not sell your personal data.

3. Consent and withdrawal

We collect, use and disclose your personal data with your consent, or where the PDPA otherwise allows it. When you send us an enquiry, you consent to us using your details to respond to it.

You may withdraw consent at any time by emailing us (section 13). We will act on it within 10 business days and tell you of any likely consequences, for example that we may not be able to continue a service.

4. Marketing messages

We contact you only about your enquiry or project. We will not send you marketing messages by phone call, SMS or WhatsApp unless you have clearly agreed to receive them, and we respect the Do Not Call Registry where it applies. You can opt out of any marketing message at any time.

5. Who we share it with

Only with the following, and only as needed:

  • Service providers that run our website and business: Vercel (website hosting), Cloudflare (domain, security and file storage), Neon (database, hosted in Singapore), our email provider, and Google (website analytics, see section 9).
  • WhatsApp (Meta), when you choose to message us on WhatsApp. WhatsApp's own privacy policy applies to that channel.
  • Contractors, suppliers and design firms you ask us to coordinate with on your project.
  • Authorities, where the law requires it.

Our service providers may only use your data to provide their service to us.

6. Transfers outside Singapore

Some of these providers store or process data outside Singapore, including in the United States. When that happens we take reasonable steps, such as relying on the provider's contractual data protection commitments, so that your data is protected to a standard comparable to the PDPA.

7. How long we keep it

  • Enquiries that do not lead to a project: deleted within 2 years of our last contact.
  • Client project and billing records: kept for 5 years after the project ends, to meet accounting and tax record-keeping rules, then deleted.
  • Website analytics data: kept by Google for up to 14 months, then deleted.

8. How we protect it

We use reasonable security arrangements, including encrypted connections, restricted access to enquiries, and providers with recognised security standards. If a data breach is likely to cause you significant harm, we will notify you and the Personal Data Protection Commission (PDPC) as the PDPA requires.

9. Cookies and similar technologies

Essential storage keeps the site working and remembers your cookie choice. Analytics cookies are set only after you click "Accept" in the cookie banner. You can change your choice at any time using "Cookie settings" at the bottom of every page.

  • jh-consent (essential, browser storage): remembers your cookie choice until you clear it.
  • _ga and _ga_ followed by an ID (Google Analytics, only after "Accept"): tell visits apart. Expire after 2 years.
  • _fbp (Meta Pixel, only after "Accept" and only if we turn the Pixel on): measures our ads. Expires after 3 months.

Before you choose, or if you decline, Google Analytics may still receive basic signals without cookies (for example, that a page was viewed), which Google uses only to estimate overall visitor numbers. These signals do not identify you.

10. Access and correction

You may ask what personal data we hold about you, how it has been used in the past year, or ask us to correct it. We will reply within 30 days, or tell you within that time when we can. We may charge a reasonable fee for access requests and will tell you the amount first.

11. Children

Our services are for homeowners and tenants. We do not knowingly collect personal data from children under 13.

12. Changes

We may update this policy. The latest version and its date are always on this page.

13. Contact our Data Protection Officer

For questions, requests or complaints about your personal data, email info@jiahome.sg with the subject "Personal data". If you are not satisfied with our response, you may contact the PDPC at www.pdpc.gov.sg.